The Power of Virtual Campus Tours in Student Recruitment

What are the benefits of virtual campus tours? Virtual campus tours are a great way to provide. With just a few clicks online, they can have all this information at their fingertips – no matter where in the world they live. Want to know more about how you can create effective virtual tours for recruitment? Read on!

What is a virtual campus tour?

A virtual campus tour can be a wide variety of videos that provide an inside look at the university. These types of tours are typically recorded from an individual’s perspective using a phone or other mobile device and then uploaded to various social media websites such as Instagram, Snapchat, or YouTube.

The benefits of virtual tours to universities

Virtual tours can be used to help students become more informed about universities. Since they are able to get a virtual tour of the campus, students feel like they already know what to expect when visiting in person. Virtual tours can also benefit universities by improving their image. Videos of the campuses allow people all over the world to see exactly what it is like to be at that university.

Universities benefit from virtual campus tours in a number of ways. They allow prospective students who may not have the means to travel to tour the university on their own time while also providing an inside look at life on campus which remains specifically relevant throughout the year due to changing seasons and weather conditions. In addition, these types of tours can serve as a recruitment tool in themselves as they help attract a wide variety of prospective students to the university.

Virtual campus tours are a great way to get potential students excited about applying for your school. Not only do virtual campus tours give applicants the ability to explore your school and see if it’s right for them, but they also build up excitement and anticipation in the student body by giving everyone some sneak peeks of what is to come! Virtual tours can be an integral part of any college or university’s marketing strategy. So, start to conduct more campus tours now!

Why are they important for student recruitment?

Virtual tours allow students and prospective students to see what a university has to offer before attending; thus, allowing them to make better decisions about where they want to study. They can also serve as positive messaging tools or marketing pieces used on social media platforms such as Facebook, Twitter, and Instagram.

Virtual campus tours are becoming increasingly popular with both high school and college-aged students who often find the idea of touring the university without leaving their hometown particularly appealing. This type of tour can provide an inside look into what campus life is like without making prospective students travel to the university, which can be particularly important for individuals who live far away. Virtual campus tours can also help reduce a significant amount of time spent on traveling, saving students both time and money, which they often prefer over flying or driving cross-country on a college visit.

You may also like Virtual Visits: An Insider’s Look at What Students Really Want to See.

The benefits of virtual tours to students?

Videos can be used to provide a better understanding of what a student might experience on campus. In addition, videos may help prospective students feel more comfortable about their university visit since they have had an inside look at the university prior to going on-site. For students, virtual campus tours are an invaluable educational tool. Because they are able to tour the university independently at their own pace, it allows for a greater degree of self-direction and autonomy. It also gives them the opportunity to experience what life is like on campus before actually attending so that they can make educated decisions about which school offers them not only the best overall fit but also the most fulfilling educational experience.


By utilizing virtual campus tours, universities and student recruitment firms alike can effectively market their campuses and programs in a unique and dynamic way that allows for a truly immersive experience. By utilizing these types of videos, they allow prospective students to tour the university from anywhere at any time, which maximizes reach across demographics and gives them an inside look at what life is like on campus before ever attending.